Pantone's choice for colour of the year is Ultra Violet, a blue-based purple tone that is reflective of the inventiveness, imagination and enlightenment of our modern age.
In celebration, Atrafloor have launched a galactic collection inspired by this official colour of 2018, and real-life ultraviolet photography by NASA.
2018 Will Be Galactic
Leatrice Eisleman, executive director at the Pantone Color Institute had this to say on the reason behind the colour choice:
"From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come"
Pantone points out the influence of technological development and space-travel advancements over the past year - likely referencing the recent revolutionary work of Robotics company Boston Dynamics and SpaceX CEO Elon Musk - that will undoubtably continue to progress and impress us in 2018.
The Real Ultraviolet
Inspired by Pantone's link to tech, exploration of the wider universe and looking to the future, Atrafloor have created a collection of innovative nebula and star-cluster photography flooring, all in 2018's ultimate shade Ultra Violet.
In this powerful purple hue, these designs echo Pantone's recognition of the scientific progressions to date and to come with their resemblance to real ultraviolet space photography - such as the pioneering UV photograph of the Andromeda Galaxy (see above image), taken by NASA's Swift satellite earlier this decade.
Find these Ultra Violet designs and more at: www.atrafloor.com
All flooring is made-to-order and priced at £59.00 per square metre.
Atrafloor is available for home and commercial use.
For further information please contact firstname.lastname@example.org
Imagery in collaboration with BoConcept. Featuring Indivi 2 Sofa and Lugo Coffee Table, both from BoConcept: https://www.boconcept.com/